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HICKORY HIDEOUT, WKYC-TV AND NBC Productions, Robert Thomas Noll, Producer
Management wanted us to appeal to (and draw audiences) made up of K through 8. Since we weren't educationists, we didn't know that couldn't be done and we set about trying to design a format that would appeal to that hugely diverse group. We decided to use the lowest age group's attention span and build stories built around subject matter that would appeal to as many of the higher groups as possible. The idea was that if you didn't care for what was happening at any given moment, stick around and there would be something else for you to look at. We brainstormed our way into a treehouse, which led to the alliterative
We started out doing an
hour a week using cartoons to supplement the little storylines and magazine segments
that we dropped in. After a while we refined our techniques and withing about
a year and a half we were able to get rid of the cartoons and do our own drop
in magazine segments. I vividly remember going out on a location to a school one afternoon to shoot a group of unicyclists. If memory serves they were middle school aged. This was really the first time Cassie and I had had an opportunity to meet our target audience face to face. We'd been on the air only a couple of months. We came right out and asked some of the kids if they watched the show. They all said they didn't themselves, but they thought maybe some of the other kids had seen the show. But we noticed that when we were out of sight around a corner of the building that that same group of kids was singing our theme song word for word. We didn't even know it by heart yet! I think it was that moment that I realized what I'd gotten myself into. And it was good. We had been on the air about four years when NBC productions announced that they were looking for a children's show to air on all the O&O's (stations owned and operated by NBC). WMAQ in Chicago put in an entry and I'm not sure who all. We had to change the format to a 1/2 sitcom, but the rest of the process was nearly business as usual. Stu Calcote came on as director, and as good fortune would have it, we got the nod, along with a new set and an expanded budget so we could hire Nancy's long time partner, so we no longer had to "vamp" when Nancy had to change characters or move to the hole in the tree so Know-It-Owl could make his entrance. We brought David Frazier on as a regular to play Buzz Buzzsaw and a host of his relatives including the mustachioed Cecelia C. Seesaw. We added a couple of real kids to the mix each week. Two of them, Matt Murphy and Catherine Hahn have gone on to very successful careers on Broadway and Prime Time telly respectively. ![]() ![]() And we were off and running. We won a zillion emmies, the Silver Medal at the New York International Film Festival, an NEA Award for "Advancement of Learning Through Broadcasting." And tons of loyal fans. At one point we were sending out up to 1500 autographed postcards a week to kids who had sent in jokes for our joke-plant segment that aired only in Cleveland! We were getting more mail than Dorothy Fuldheim, who owned the airwaves in Cleveland. | ||||